Users will soon have a updated setting that allows them to lessen the amount of AI-made media appearing in their feeds. This step comes as the platform revealed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global launch. This shift coincides with a rise in content created by AI, driven by recent AI video creators.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that many people appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to provide users the ability to see more or less of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its network labeled as artificially created. Overall, over 100 m videos are uploaded to the app each day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI content they see by opening the “manage topic” feature in the platform and choosing the AI content topic. Additional categories that currently be controlled under the filter include politics, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million educational fund for experts and organizations to create learning resources about responsible artificial intelligence. This initiative will assist educational bodies focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following debate over plans to cut jobs for hundreds of review team members in Britain. TikTok is set to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but AI can shield workers by eliminating the most graphic content prior to it is viewed by people. The platform announced a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
